1. Employ an email marketing tool

Forget about using standard email providers like Gmail and Outlook when you're starting an email campaign. You're going to require an email marketing platform to manage even a modest volume of emails and subscribers.

* Make your email marketing automated.

* Identify your audience.

ConvertKit, Mailchimp, and Moosend are examples of platforms that are created to be all-in-one tools that give marketers everything they need to manage an email campaign. With the help of these tools, you can organize and save your contacts, keep tabs on important statistics like email openings and bounce rates, and test out many iterations of the same email to make sure you're sending the most successful one.

There are many different email marketing solutions available, but you might need a more specific type of software based on your goals and budget.

2. Employ AI to Compose and Improve Emails

You may boost your creativity and perfect your brand voice with each email you send by using AI writing generators as a process supplement (just make sure to keep your human voice present). However, AI isn't just used to create emails.

Many more applications of email marketing tools make use of AI:

• * Deciding when is the optimum moment to send each subscriber on your list an email.
• * Using email personalization to increase clickthroughs and conversions.
• * Curating material for newsletters depending on the prior behavior of each subscriber.
• * Monitoring current deliverability insights.
• * Examining email responses to decide if a person or an automated answer is preferable.

3. Plan the Timing of Your Marketing Emails

Use your email platform's scheduled send feature and keep in mind time zones; an email sent at 2 a.m. is nearly always not read.

There are many divergent views on the optimal day and time to send marketing emails, and various experiments frequently provide varied results. Generally speaking, experts advise sending emails during the workweek (Tuesday through Thursday), although different audience groups will have different preferences. Testing several times and evaluating your findings is the greatest strategy to determine the optimal time to send emails.

4. Establish Opt-Ins

A reader or customer must "opt-in" to receive your email newsletter. They can do this by clicking a sign-up button, checking a box on a form, or confirming their interest in receiving emails from you when downloading your app or using your service.

When someone signs up via a "double opt-in," they are then sent an email asking them to reaffirm their desire to sign up. Only after subscribers click the link in that confirmation email will they start receiving your emails. Since it confirms that they truly wish to sign up with their email address (in the event that someone else enters their email address), this email is crucial.

5. Configure Automatic Signup Tags

The majority of email marketing platforms give customers the option to automatically group and tag contacts as they arrive from various opt-in channels and when a subscriber takes a certain action.

For instance, contacts who tick a box after checkout to opt in can be labeled as "customers," and subscribers who click on a product link within an email can be labeled as "prospects." This will enable you to customize each email without having to manually search through contacts and cater to each subscriber's unique demands and interests.

6. Make Use of Various Signup Forms

You have more chances to gather fresh email addresses the more signup forms you employ. Take into account including the following forms:

• *At the end of each blog post
• *On your purchase confirmation page
• *On your site's "About" page
• *At the beginning of chatbot interactions
• *On your "Contact us" page

7. Include a Pop-up Form

The verdict on whether pop-up forms are worth the inconvenience is still out, but the fact that so many well-known brands and businesses continue to use them implies that they're at least worth thinking about.

Use an app like Sumo to test pop-ups if you're not a fan but want to give them a shot. Additionally, you can track visitors' mouse movements and send them a pop-up message just before they are about to leave the website by using a service like Exit Monitor or HubSpot.

8. Provide a Reward

You should give users a range of reasons to join up in addition to posting forms in various places. Even though I hardly ever open newsletters, I'll always agree to an email registration in exchange for a discount.

Think of supplying items like:

• *White papers and reports
• *Coupon codes
• *Sale notices
• *Downloadable templates and tools
• *A complimentary session or trial item
• *Email training

9. Add Contacts from Additional Sources

To collect and tag contacts from additional sources, integrate your email marketing platform with other apps. Your email marketing platform may automatically group all of those email addresses if you're managing prospects using Salesforce, conducting events with GoTo Webinar, or selling tickets on Eventbrite.

Here are some more pointers on how to have your email marketing program automatically import contacts.

Read more: 24 Effective Email Marketing List-Building Techniques

10. Create Email List Segments

Nothing is worse than being bombarded with emails that don't pertain to you at all (see: mattress emails). By using segmentation, you may avoid bothering your subscribers with pointless content.

Create distinct email lists (or segments) for distinct target audiences, and then send distinct email sequences in accordance with the interests and requirements of each segment.